Political Power of Young People
Young voters, especially young voters of color, overcame barrier after barrier to make their voice heard in the historic 2020 election. Following a year of unrelenting tragedy and powerful activism, they carried their demands for change to the ballot box. This generation continues to break turnout records demanding to be heard and demanding resolution to the issues impacting them and their communities. As new voters, they navigated unfamiliar steps and complex procedures; learned about absentee and early voting options even as many remained uncertain about their residency this fall. They obtained and updated IDs at DMVs with restricted hours; educated themselves about their ballots and voting rights; and organized their friends and family.
Young people’s determination to rise above these barriers is demonstrative of their commitment to see bold, urgent resolution to the grave issues facing our country. No one should expect our demands for justice to let up.
Rock the Vote is a nonpartisan nonprofit dedicated to building the political power of young people.
For 30 years, Rock the Vote has revolutionized the way we use pop culture, music, art, and technology to engage young people in politics and build our collective power.