ROCK THE VOTE 2012 VOTER REGISTRATION DRIVE
WHAT:
PromoJam, RedLaser, Rock the Vote, Junk Food, and Threads for Thought teamed up to launch the first-ever #ScantoVote social media powered QR Code t-shirts for the 2012 election year. Made from 100% organic cotton, the tech-savvy eco-shirts are specifically created to engage, educate and inspire youth in America to register to vote directly from the piece of technology that they use most – their smart phone. The #ScantoVote technology will be featured at the Whole Foods Market West Hollywood Voter Registration Drive on Saturday, June 30th 2012.
WHY:
Youth in America spend more time online and on mobile social networking applications than they do on any other form of media. This Millennial Generation is diverse and huge in number, making up nearly one quarter of the entire electorate in 2012, which evokes both the challenge and the opportunity. Rock the Vote, who has run the largest nonpartisan voter registration drives in the country, is dedicated to building the political power of young people by engaging them in the electoral process, urging politicians to pay attention to issues that matter to young voters, and protecting their fundamental right to vote.
The t-shirt has always been a symbol of self-expression. Understanding that the most effective way to reach youth is through social networks and their phone, Junk Food X Threads for Thought, PromoJam, RedLaser, and Rock The Vote have created a t-shirt stylishly embedded with social media QR code technology to reach youth via platforms they care about most – fashion, technology, entertainment, social networks, and music. The tees are for sale exclusively at nationwide Whole Foods Markets and online.
WHEN:
On June 30th, Whole Foods Market West Hollywood will be holding a voter registration event using the #ScantoVote technology from 1-3pm. The event will feature live music by celebrity DJ Brent Bolthouse, raffles, tote bag giveaways, the #ScantoVote mascot, and a 4th of July themed BBQ. 98.7FM will also be a sponsor of the event.
HOW:
When people use the RedLaser app to scan the QR Code graphic on the tee with their smartphone, a customized PromoJam mobile experience will launch on their phone. From this mobile page, people will be able to watch educational and inspiring videos about the election, take social actions such as “LIKE-ing” Rock The Vote on Facebook, and filling out the voter registration form right from their smartphone!
While the entire form can be completed from their mobile phone, in most states, excluding Colorado, individuals must still print, sign and mail in the voter registration form. The QR tool takes individuals through a step by step process on their smart phone to fill out information and repopulates a PDF document that is then emailed to them. From there, all they have to do is print, sign and mail it to their Board of Electors. The address is already printed on the paper as a self-mailer.
MORE:
To view the mobile webpage, scan the QR-Code or type the URL into your smartphone browser: http://rockthevote.promojamgo.com/register and http://www.scantovote.org
WHO:
PromoJam: PromoJam is a leading enterprise Social Marketing Platform that provides businesses a full suite of tools to easily build, launch, track, and promote social media promotions across multiple social networks, both online and on the mobile phone. PromoJam is dedicated to building innovating technology solutions that help people connect in new and engaging ways. PromoJam is used by many of the biggest brands and artists in the world to reach new and existing customers including: NBC Universal, The North Face, Clear Channel Radio, Blackberry, Justin Bieber, Rihanna and Pearl Jam; http://promojam.com
Rock The Vote: Rock the Vote’s mission is to engage and build political power for young people in our country. Founded twenty-one years ago at the intersection of popular culture and politics, Rock the Vote has registered more than five million young people to vote and has become a trusted source of information for young people about registering to vote and casting a ballot. We use music, popular culture, new technologies and grassroots organizing to motivate and mobilize young people in our country to participate in every election, with the goal of seizing the power of the youth vote to create political and social change; www.rockthevote.org
Junk Food X Threads for Thought: Celebrity t-shirt emporium Junk Food has joined forces with leading eco-fashion label Threads for Thought to launch a series of social cause tees, in partnership with PromoJam and Rock the Vote. Junk Food is the original vintage t-shirt company, with distribution rights to over 800 pop-culture licenses and is distributed in over 4,500 premium fashion stores globally. Leading ethical fashion label Threads for Thought is a pioneer in both sustainable and organic manufacturing and is a passionate champion for numerous important social causes. www.junkfoodclothing.com www.threadsforthought.com
RedLaser: RedLaser is a leading barcode-scanning mobile application for iPhone, Android(TM) and Windows 7 and was acquired by eBay Mobile in June 2010. The app has over 20 million downloads and is consistently a top three free utilities app in the U.S. Apple iTunes(R) store. Scan a catalogue item and price across Google, TheFind, eBay, Half.com, Milo.com and Best Buy will populate for comparison, along with helpful product information. The RedLaser software development kit (SDK) is licensed by more than 1,200 full customers across five continents, including Coupons.com, TheFind, The Knot and shopkick and stickybits. For more information on RedLaser, visit www.redlaser.com