ROCK THE VOTE DEBUTS “CARE LIKE CRAZY” PSA FOR ASIAN-AMERICAN PACIFIC ISLANDER AUDIENCE
Rock the Vote, the largest non-profit and non-partisan organization in the United States building the political power of young people, today unveiled a new PSA to activate this influential and dense demographic, which is 18 million strong and the fastest-growing racial group in the country, ahead of the 2014 midterm elections. Produced under the umbrella of Rock the Vote’s new “Care Like Crazy” election campaign, which launched earlier this month, this comedic PSA entitled “The Hand of Power” is aimed towards AAPI Millennials and first-time voters, encouraging them to engage in civic participation, get registered, cast their ballots, and reverse their status as the most politically under-represented constituency in the U.S., despite its power in numbers.
View “The Hand of Power” PSA Here: https://www.youtube.com/watch?v=1g30sHkc128&list=UUKWmI6HSLO95DemM4h3dDIg
The PSA – which stars Filipino actor-dancer Gabriel Valenciano; his legendary father, performer Gary Valenciano; and a comedic cameo by acclaimed Asian-American actress Amy Hill – marks Rock the Vote’s latest effort in its outreach to the AAPI Millennial community. Rock the Vote has worked closely with 18MillionRising, APIAVote, and the AAPI Civic Engagement Project to make its cutting-edge online voter registration tool available in 11 Asian languages and ensure that this important demographic is equipped with the tools needed to register to vote and participate in the political process. The online registration tool – which has been translated into Simplified Chinese, Traditional Chinese, Ilocano, Japanese, Korean, Tagalog, Thai, Vietnamese, and more – is user-friendly, mobile-compatible, and easily embedded on partner websites.
“We’re very excited to have produced this fun, young ‘Care Like Crazy’ PSA to inspire and empower Asian-American and Pacific Islander voters, especially Millennials, to cast their ballots this November,” said Ashley Spillane, Rock the Vote president. “As the fastest-growing racial demographic in the U.S., this community wields considerable political clout. It is crucial that we ensure they use the power of their vote to voice what issues are important to them and affect change in their lives, their community, and our country.”
Rock the Vote, 18MillionRising, APIAVote, the AAPI Civic Engagement Project, and a roster of other AAPI partner organizations will enhance collective campaign efforts to reach and register newly eligible Asian-American and Pacific Islander young voters to participate in the 2014 midterm elections. To date, Rock the Vote has launched the country’s largest online youth registration effort and unveiled a new mobile-optimized website. In addition, Rock the Vote continues to advocate for policies to make voting easier for a wildly diverse, digitally savvy 21st century electorate through coalitions such as Protect Voting, which features the support of 18MillionRising along with fellow advocacy groups such as Voto Latino and ColorOfChange.
Earlier this month, Rock the Vote announced the launch of its Fall 2014 creative campaign Care Like Crazy, positioning a range of issues of vast importance to Millennials front and center – among them climate change, student debt, tax reform, and women’s health.
About Rock the Vote
Rock the Vote is the largest non-profit and non-partisan organization in the United States building the political power of young people. Fusing pop culture, politics, and technology, Rock the Vote works to mobilize the millennial voting bloc and the youth vote, protect voting rights, and advocate for an electoral process and voting system that works for the 21st century electorate. Since 1990, Rock the Vote has revolutionized the use of pop culture, music, art and technology to inspire political activity. Now, for almost 25 years, Rock the Vote has pioneered ways to make voting easier by simplifying and demystifying voter registration and elections for young adults. Rock the Vote has run the largest voter registration drives for young people on record during the past six Presidential elections. In 2008 and 2012, our on-the-ground efforts, online organizing, and cutting-edge tools and technologies made us the largest non-partisan voter engagement campaign in the nation. All of these efforts have resulted in Rock the Vote registering over six million new voters, bringing millions more to the polls, and becoming a trusted resource for young people, government agencies, and technological innovators passionate about political discourse and engagement. See more information here.