The Boston-based team behind VOTEAPPAREL.COM has formed a joint partnership with ROCK THE VOTE, an initiative designed to get young people out to vote this election season. The two organizations have designed a co-branded t-shirt based on a globally recognized pop-art image and incorporating both organizations’ logos. Shirts are priced $20.08 each and can be seen and purchased online at you can also learn more about the partnership at

“Voting is the cornerstone of representative democracy, yet we’re living in a time when more people vote for American Idol finalists than they do for the President,” said co-founder David Friedman. “A partnership with Rock the Vote allows us to reach that pop-culture community and inspire young Americans to take pride in casting a ballot this November.”

The co-branded shirt, screened onto flattering American Apparel T-shirts, is the first design departure from the company’s signature and was done specially for this partnership with Rock The Vote. Vote Apparel’s original shirts are offered in the colors associated with the major political parties. The Rock The Vote shirts are offered in black and white. A portion of the proceeds from the sale of each shirt will be donated back to Rock The Vote.

Vote Apparel offers Americans the opportunity to literally “wear their vote”. The company offers T-shirts and tank tops in colors that represent every shade in the political spectrum: blue for Democrats, red for Republicans, white for Independents, and Green for supporters of the Green Party. With every shirt purchased, a vote is tallied on the website, and the winning party will receive a donation from Vote Apparel.

Rock the Vote’s mission is to engage and build the political power of young people in order to achieve progressive change in our country. Founded nearly twenty years ago in response to a wave of attacks on freedom of speech and artistic expression, Rock the Vote quickly established itself as the premier organization representing the intersection of young people, politics, and popular culture. Artists who have worked with Rock the Vote to engage young people in the political process include Madonna, Lenny Kravitz, Sheryl Crow, Seal, and the Black Eyed Peas, just to name a few.

Shirts are made in the USA and cost $20.08 each, with special discounted rates available for bulk orders. Shirts can be purchased by visiting or

For more information, to discuss giveaways and promotions, or to schedule an interview with Vote Apparel co-creator David Friedman or Rock the Vote Deputy Director of Communications Chrissy Faessen, contact Dalyn A. Miller at 617-504-6869 or via email at dalyn (at)